We at Torchlight productions would like to present our latest game idea for the Nintendo Wii, Wii Playground. Using the Wii technology and following the traditional Wii style, such as in games like Wii Sports, we have developed a game to bring the playground to the living room. Children will be able to build sand castles, play hopscotch, jump rope, and play catch as well as many other simple yet entertaining games while staying healthy. Parents can return to their own childhood and enjoy it all over again with their kids.
The target market for Wii Playground is most directly younger children as well as entire families. With “the most popular game genre once again was "Family Entertainment," (this accounted for 19 percent of all games sold in 2008, up from 9.1 percent in 2006. +),” it is smart to invest in this type of game. “In addition, of the games sold in 2008, 57 percent were rated "Everyone (E)" or "Everyone 10+ (E10)” This game would generally be marketed to the younger audience, but would most likely appeal to all ages of casual gamers, those who play games that “are games that are easy to pick up and do not bug you down with needless complication and that can be stop roughly at any point.”.
We must also consider that the broadest definition of our audience will be those who currently own a Wii console. By marketing a game that uses the Wii’s unique controls and style, we are limiting ourselves to this audience, how ever it is not small. In its lifetime, the Wii has sold over 52.62 million copies as of June of 2009.
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 Entertainment Software Association (ESA) http://www.theesa.com/facts/salesandgenre.asp
 Poupart, Philippe. “Rise of the casual gamer.” 9/30/06. http://www.casualgamer.com/read.php?ai=63&pa=1
 Plunkett, Luke. “Nintendo Reveals Lifetime Wii, DSi Sales Figures.” 7/30/09. http://kotaku.com/5326205/nintendo-reveals-lifetime-wii-dsi-sales-figures
 Brathwaite, B. &Schreiber, I. (2009). Challenges for game designers. Boston, MA: Course Technology/Cengage center.